Reimagining Shannon Airport
Vision for Shannon Airport's Modern Makeover
The revitalisation of Shannon Airport was envisioned to transform it into a world-class gateway, reflecting the warmth of Irish hospitality and showcasing local culture through a modern, efficient design. The goal was to create a memorable entry point into Ireland that not only streamlines passenger flow but also maximises retail opportunities, particularly showcasing local Irish brands.
Strategic Challenges: Balancing Functionality and Local Flair at Shannon
- Maximising Retail Opportunities
Strategically enhancing retail spaces to increase sales, particularly focusing on local products that appeal to international travellers. - Budget Efficiency
Delivering a high-impact redesign within the constraints of a defined budget. - Creating a Theatrical Arrival Experience
Designing a space that immediately immerses visitors in Irish culture through a theatrical presentation of space and product.
Services delivered by synnott design
Designing a World-Class Experience at Shannon
- Strategic Product Placement
Incorporating specially designed retail zones that highlight local products, such as Irish whiskey, through innovative display techniques that catch the eye of travellers. These areas are designed to tell a story, not just sell a product, thereby enhancing the shopping experience. - Budget-Conscious Design Decisions
Utilising cost-effective materials and innovative design solutions that adhere to budget constraints while still delivering a high-quality aesthetic and functional outcome. - Thematic and Cultural Highlights
Employing dynamic lighting, visual displays, and interactive elements that give passengers a theatrical and engaging introduction to Irish culture as soon as they step into the airport.
Shannon Airport’s Design Success
The redesign of Shannon Airport successfully met its objectives by delivering an inviting and efficient gateway that stayed within budget constraints. The airport now features enhanced retail spaces that effectively showcase and boost sales of local products appealing to an international clientele. Moreover, the arrival experience has been transformed into a theatrical presentation of Irish culture, making the first and last moments in Ireland memorable for travellers.
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