McCauley Charlemont Street
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New Chapter for McCauley Charlemont Street
The aim was to tailor the McCauley Charlemont Street branch to serve as a model for neurodiverse-friendly design, encouraging easy navigation and interaction within a community-focused environment.
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Balancing Act: Modernising Tradition without Compromising Character
- Localised Budget Allocation
Directing funds toward high-impact design elements that cater to the specific needs of the Charlemont Street clientele. - Maximising ROI in High-Traffic Areas
Enhancing areas with the heaviest foot traffic for maximum product exposure and sales. - Incorporating Existing Design Features
Blending new design elements with the existing architecture to preserve the store's unique character while saving costs.
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Services delivered by synnott design
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Design Synergy: Integrating Innovation
- Intuitive Layout Redesign
Creating clear paths and well-defined product zones that facilitate easy shopping and reduce stress for neurodiverse customers. - Focused Lighting on Key Products
Installing modern lighting fixtures that spotlight new arrivals and seasonal offers, boosting their visibility and attractiveness. - Recycling and Repurposing
Reevaluating all current fixtures and decor to see how they can be effectively incorporated into the new design.
Revitalised Roots: Achieving Community and Commercial Success
The redesign at McCauley Charlemont Street not only stayed within budget constraints but also leveraged the investment to generate significant improvements in sales and customer experience. The store is now a benchmark in community-centric, neurodiverse-friendly design, with noticeably higher transaction values and customer satisfaction.
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Designing Inclusive Spaces Together
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