A New Look at the Cliffs of Moher Experience
Vision at the Edge
The vision for the Cliffs of Moher was to enhance the natural visitor pathway with educational and retail opportunities that are seamlessly integrated into the environment, providing a memorable experience that encourages visitors to take a piece of Ireland home with them.
Solving Navigation Challenges at the Cliffs
- Navigational Ease:
Designing a visitor flow that effortlessly guides tourists through natural landscapes and educational points without disrupting the natural beauty. - Souvenir Placement:
Strategically integrating retail within the landscape to promote local products without detracting from the natural experience. - Balancing Commercial and Educational Goals:
Creating a balance between educational content and commercial opportunities within the visitor experience.
Services delivered by synnott design
Eco-Friendly Design Strategy
- Intuitive Wayfinding Systems:
Implementing clear and aesthetically pleasing signage and pathway designs that naturally lead visitors through the Cliffs, enhancing their journey and reducing environmental impact. - Integrated Retail Concepts:
Designing discreet yet accessible retail points that offer local souvenirs, using materials and themes that reflect the surrounding landscape. - Educational and Commercial Integration:
Combining educational displays with nearby souvenir offerings that relate to the content, encouraging visitors to purchase items that have meaningful connections to their experience.
The Elevated Experience
The enhancements at the Cliffs of Moher have led to an improved visitor experience that skillfully guides guests through breathtaking views and informative exhibits, culminating in strategically placed souvenir shops that boost retail sales without overwhelming the natural setting. This balance has increased visitor satisfaction and revenue, providing a memorable and enriching experience.
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Designing Inclusive Spaces Together
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